The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beverages - Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Best of Design
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Brand Installations
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Gaming for Good
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Branded Entertainment
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Out of Home / Brand Installations
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Out of Home / Series
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Custom Content
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Digital Installations / Interactive & Immersive
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Craft / Casting
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Typography / Typeface Design
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Typography / Static
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Typography
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Music & Sound
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Spatial Design / Experiential & Immersive
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Social Post / Real-time Response
Plastic Fishing Tournament
Agency: We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client: AB InBev / Corona Category: Creative Effectiveness / CSR
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Artist / Brand Collaboration
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Radio & Audio
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Physical Products
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Immersive
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser Category: Streaming and Influencer
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna Category: Craft / Writing - Single
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products & Apparel
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Experiential & Installations / Brand Installations
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series
Award:
2023 Design Best of Discipline Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Annual ID:
OS23_DE000G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Annual ID:
OS23_EX005G
Award:
2023 Gaming Gold Pencil
Agency:
Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Annual ID:
OS23_GA005G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE013G
Award:
2023 Social Media Gold Pencil
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM009G
Award:
2023 Integrated Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_IG008G
Award:
2023 Creative Use of Data Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU005G
Award:
2023 Design Gold Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE010G
Award:
2023 Design Gold Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Annual ID:
OS23_DE001G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE007G
Award:
2023 Radio & Audio Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Custom Content
Annual ID:
OS23_RA004G
Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN006G
Award:
2023 Out of Home Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_OH012G
Award:
2023 Creative Use of Data Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_CU004G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_BE010G
Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Digital Installations / Interactive & Immersive
Annual ID:
OS23_IN007G
Award:
2023 Radio & Audio Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Craft / Casting
Annual ID:
OS23_RA006G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_EX010G
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_IC011S
Award:
2023 Design Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Typeface Design
Annual ID:
OS23_DE020S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Annual ID:
OS23_BE025S
Award:
2023 Design Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Static
Annual ID:
OS23_DE021S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX017S
Award:
2023 Out of Home Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Annual ID:
OS23_OH021S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Music & Sound
Annual ID:
OS23_MS008S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_EX021S
Award:
2023 Out of Home Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH017S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_DM027S
Award:
2023 Design Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE028S
Award:
2023 Social Media Silver Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM017S
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client:
AB InBev / Corona
Title:
Plastic Fishing Tournament
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE005S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS011S
Award:
2023 Radio & Audio Silver Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA008S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Events / Hybrid
Annual ID:
OS23_EX014S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Annual ID:
OS23_EX018S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE021S
Award:
2023 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Immersive
Annual ID:
OS23_CU007S
Award:
2023 Film & Video Silver Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI020S
Award:
2023 Gaming Bronze Pencil
Agency:
DAVID / Bogotá
Client:
AB InBev Budweiser
Title:
Royalty Free Bot
Category:
Streaming and Influencer
Annual ID:
OS23_GA010B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI045B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE008B
Award:
2023 Design Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE057B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Annual ID:
OS23_RA015B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Annual ID:
OS23_PT021B
Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH026B
Award:
2023 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH027B
Award:
2023 Out of Home Bronze Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH028B
Award:
2023 Out of Home Bronze Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH029B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Casting
Annual ID:
OS23_MI040B
Award:
2023 Social Media Bronze Pencil
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM027B
